J. Todd McCarty is Principal of WSI Marketing Upside and a digital marketing strategist. Todd has more than 25 years of experience in media and marketing and has worked for five different Fortune 500 Companies in a marketing leadership capacity including Omnicom, Anheuser-Busch, BellSouth Corporation, Cox Enterprises and NCR Corporation. Most recently, as Global Digital Marketing Operations Leader for NCR Corporation, Todd managed the company’s marketing technology stack as well as ncr.com, social media operations, marketing automation, sales enablement, the global intranet, marketing analytics and provided oversight of the corporate 800 number.
As a revenue-focused marketer, Todd “connected the dots” between NCR’s website, marketing automation platform and CRM system to demonstrate the amount of revenue that marketing was driving for the company.
Many of Todd’s clients had one of the following problems:
• Frustrated that they spent a lot of money on a website that generates no leads and is not a revenue driver.
• Confused about where to start with digital marketing and need a "phased" plan.
• Upset that they spent money on a marketing program that didn't produce results.
• Time-pressured to manage the business and marketing activities and need an extra set of hands.
• Unsure which half of their marketing was driving results for the company due to lack of analytics.
Todd offers a complimentary, data-driven website assessment that analyzes your website from both a lead conversion perspective and a search engine visibility perspective. After that assessment, we can decide if a second meeting makes sense.
