Rick Norland

WSI Web Trends

Everyone wants to increase leads, strengthen online visibility, and leave competitors in the dust! Well, that’s what we do! Delivering (and implementing) results-oriented, digital growth strategies as your B2B partner.

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Rick Norland

Service Areas

  • Greater Toronto Area
  • Ottawa
  • Kingston
  • Ontario

Recent Engagements

  • Scale the business: Helped build 15 startups; nine were VC-backed
  • Fuel the growth: Over 50 financial transactions, totalling over $650 million, including private equity deals, IPOs, debt placements, and M&A transactions.
  • Grow Leads: Increased one client’s sales over $12 million
  • Increase visibility: Built an international 70-member consortium of multinationals, startups, multi-levels of government, and non-profits

Skills

  • Competitive analysis and strategy
  • Sales funnel design (and execution)
  • Enhancing B2B online visibility and social media
  • Content plans, SEO, and Search Engine Marketing

Get to Know Me in 60 Seconds

A goal without a plan is just a wish - Antoine de Saint-Exupéry
Hi there!
 
I’ve learned a lot from being an entrepreneur, investment banker, franchisor, and investor. These various experiences combine to form WSI Web Trends.
 
Here’s our elevator pitch: “We work with business owners who are often frustrated or uncertain about how to increase their sales, compete in their marketplace, and grow their businesses. We help them overcome these challenges.”
 
That’s us in a nutshell, leading to expertise in advanced lead generation methods and digital marketing strategies, such as customer conversion optimization, automated marketing solutions, or perhaps lead nurturing programs. But the solutions always start more simply - paid search, website development, or social media campaigns.
 
But you’ll find many digital marketing firms offer similar services. Where we really set ourselves apart is our understanding about how a business grows, fueled by sales or investment ... and always with an eye to investor liquidity.
 
And, there’s my personal background – starting up and building companies; investments and funding; mergers and acquisitions – across many industries.
 
So, whether you “simply” want to grow sales to the next level (and enhance shareholder value), improve your competitive position (and go after, say, an acquisition opportunity … or two), build an automated “sales machine” (and position the company to sell), or improve your online visibility (say, to attract investor interest), we make these things happen …
 
And, as part of WSI worldwide, we bring Fortune 500 resources that are customized and affordable to small and mid-sized businesses.
 
Tell us how we can help you succeed …
Mike Chavez - Mike Chavez Painting, Owner.
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
Mike Chavez - Up to 74% Increase in Organic Traffic and Inquiries
Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

CLINICA DA MAMA - Increased Online Bookings By More Than 100%
CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

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