Richard sees the commercial possibilities of digital marketing like few others. His primary focus is on how the correct digital marketing strategy can help Irish businesses grow profitability. He has experience in developing successful marketing plans for some of the world’s biggest brands.
With over 20 years of international experience, Richard started his career in New York working at The Wall Street Journal, where he was involved in the development of their new online offering.
After returning to Ireland to study for an MBA, he joined Tesco Ireland in 2005 as Head Of Customer Insight and during his 10 years there also headed up their Clubcard programme and Local Marketing efforts. He developed and launched several market-leading initiatives including launching Tesco’s Facebook and Twitter accounts, Accepting Competitor Coupons, Tesco Community Fund and the Tesco Clubcard Deals/Bord Gais partnership.
In 2015 he left Tesco to lead Rothco’s creative data agency before setting up his WSI Irish business in 2017.
WSI provides a full-service agency offering services across all areas of digital strategy including Search Engine Optimisation (SEO), Pay per Click (PPC), Website Development, Analytics, Email Marketing, Social Media, Content Marketing and a number of other services that leverage the power of the Internet.
WSI help Irish businesses develop the right Digital Marketing plan, implement it and then measure it so they can achieve their sales and marketing goals.
WSI after all stands for We Simplify the Internet, something that we do for our clients every waking hour.
