Free Business and Marketing Resources

Marketing Strategy

5 Must-Haves for Measuring Digital Marketing Success

Video

Measuring the success of your digital marketing campaigns not only helps you to understand what's working and what isn't. It can quickly shed light on how you can improve your current marketing activities, make smarter decisions on budget allocation, and ultimately generate results for your business. And in this webinar, we dive into how to measure your digital marketing ROI, identify key metrics you need to be tracking, how to leverage your data to improve your marketing campaigns, and lots more!

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Video Marketing

Drive More Sales with Video Marketing

Video

Today, video is more important than ever. Not only has the pandemic increased how many online videos people watch, but 90% of consumers claim a video will help them make a purchasing decision (Forbes). This means, if you aren't adopting video as a go-to tactic in your digital marketing strategy, you'll soon fall behind the competition. And in this webinar, we provide tried and tested tips for overcoming video paralysis, plus review what video content works best.

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Marketing Strategy

Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online

Ebooks

If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy.

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Social Media

Facebook Ads for Business Growth: Simplified & Explained

Video

With more than 2 billion monthly active users, Facebook is one of the most popular marketing platforms in the world. It also has become a key advertising channel for businesses looking to reach new audiences and target future and existing customers. In our July client webinar, Jack Porter-Smith from WSI Paid Search shares valuable information and pro tips on everything every business needs to know about Facebook ads and how to leverage them effectively to grow business.

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Conversion

90-Day Website Accessibility Checklist: A Quick Guide to Get You Started

Ebooks

Developing a website that is accessible to everyone is important because it provides equal access and opportunity to all your website visitors. And beyond the moral and ethical implications - it's also a smart business decision.

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Conversion

5 Reasons Why Website Accessibility is Good for Your Business AND Your Clients

Video

This latest webinar, featuring Eric Cook from the WSI Network, is all about website accessibility. With millions of internet users having a disability that negatively impacts their ability to consume web content, businesses need to start considering website accessibility as one of their core digital marketing goals in 2021. And over 45-minutes, Eric shares valuable insights on what is website accessibility, why it is essentially important to business growth, and what are the benefits of website accessibility that every business should know.

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Customer Experience

Reviews to Revenue: How to Grow Your Business with Online Reputation Management

Video

Learn from our speaker, WSI Consultant Carlos Guzman, why actively managing and enhancing your brand's online reputation is essential to building significant brand trust and credibility. In this 45-minute session, you will learn how to start monitoring social conversations, what are the best channels to collect online reviews, and how you should reply to positive and negative reviews.

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SEO

WSI's Local Search Self-Assessment

Ebooks

Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. You can discover the areas you need to focus on to grow your local presence with our Self-Assessment tool.

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SEO

How to Make it Easier for Your Local Customers to Find You Online

Video

Learn from Alison why Local SEO, or the process of ranking in Google based on a searcher's current location, is quickly becoming one of the most qualified methods for local businesses to grown online. In this 45-minute session, you will learn how to improve your online visibility, be found by more of your local customers, and how to stand out from your competitors.

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