Manufacturing is magical! Raw materials are turned into more valuable commodities and finished goods. So how can you attract lucrative buyers and increase your bottom line? With the magic of digital marketing, of course.
Let’s dive in and explore the digital marketing options available to manufacturers and industrial sales companies.
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Short for pay-per-click, PPC advertising displays your website link on search engine result pages (SERPs) like Google and social media platforms such as LinkedIn.
PPC is so effective for the manufacturing and industrial sales industry because it uses words relating to your business to connect a highly-targeted audience with your website. Leads generated as a result are already interested in what you sell.
The ROI of PPC advertising is high because it kicks in immediately. You only pay when someone clicks on your ad, and you can test and measure results for the best results.
While PPC uses paid ads on SERPs, search engine optimization (SEO) focuses on increasing organic traffic to your website.
SEO strategies are used to ensure your industrial website is chosen by search engines like Google. But rather than resorting to cheap tricks, successful SEO relies on sound research and proven practices:
Increased traffic results in more leads, which in turn results in a better bottom line.
In the same way as SEO will not work if done to appease an algorithm, successful manufacturing content marketing needs to be crafted with a specific client in mind.
Content marketing for manufacturers aims to educate, inform, and inspire your ideal customers. From specification guides and whitepapers to industry news and email campaigns, the content you create should nurture business relationships so that you are top of mind with current and future buyers.
Get the human side right, and the search engine results will follow.
Over the years, WSI has come to appreciate that no one-size-fits-all digital marketing approach will work for every manufacturer. But, drawing on our 25+ years of experience helping B2B industrial manufacturing businesses, we are confident in our expertise, insights, and methodologies.
If you are ready to take advantage of the collective global brainpower of WSI, combined with an understanding of your local market, then you’re in the right place! Contact WSI today for more information about customized digital marketing solutions for your manufacturing and industrial sales company.
