Using your health and wellness digital marketing to foster relationships and develop a sense of community is a surefire way of improving your profits.
Because of the nature of the healthcare industry, blatant advertising wastes time and money. But on the flip side, creating positive experiences at every touchpoint with your brand can build trust and loyalty.
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Pay-per-click PPC advertising is a short-term strategy to purchase traffic to your website via ads on search engine result pages and social media platforms. It’s not as shady as it sounds, though!
Because it connects highly-targeted users to your website through keywords related to the health and wellness industry, the leads you get are already interested in your services.
The best part is that you only pay when someone clicks on your ad. This gives you tight advertising spend control and offers a higher ROI.
Search engine optimization (SEO) works to put your website in the top positions of search engine results pages (SERPs), thereby driving more traffic for your practice.
More traffic leads to more and better quality leads!
SEO trends tend to come and go, but the basics stay the same. Don’t be tempted to chase the latest “hack” to rank highly on SERPs. Instead, turn to a digital marketing agency with a track record for long-term results.
While effective health and wellness content marketing will boost your ranking on search engine results pages, the primary focus should always be on your patients.
When you educate, inspire, or otherwise engage your readers with valuable content, they gain confidence in you and your brand. Establishing credibility is essential to building relationships that grow your healthcare business.
Whether in the form of blogs, research papers, or email marketing, optimizing your content for search engines gets your message seen. Then, as long as the quality of what you’re sharing is great, your content will be sought after and widely shared.
A staggering 4.62 billion people use social media daily, with approximately 3.26 billion doing so on mobile devices. That’s a lot of potential clients!
The power of health and wellness social media marketing lies in delivering your message via a platform that the prospect has already bought into. In doing so, your marketing communication comes across in a friendly, non-salesy way.
With so many networks available, your market research will be invaluable in revealing the platform of choice for your ideal patient.
Having worked with 100,000+ businesses worldwide, WSI knows that there is no standardized approach to digital marketing. That's why we take the time to understand your health and wellness practice, your patients, and your goals and vision. Then we tap into our 25+ years of experience to create a customized digital marketing strategy just for you. Get in touch for more information.
Imagine having a Digital Marketing Expert who will work with your 1-on-1 to create a marketing strategy that is tailored specifically to your business and industry.
WSI is an award-winning team of digital marketing consultants who can help generate more clients and sales by using proven strategies that convert website visitors into paying customers. We use the latest techniques and tools to help you dominate your competition and grow your business.
Contact us today for a free consultation!
