Don’t let digital marketing for the food and beverage industry be treated like an ort*. Rather, make sure that your company’s online presence is a feast of value for your clients and prospects.
(*A recent crossword puzzle answer for a scrap of food from a meal!)
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Search engine optimization SEO is an internet marketing strategy that optimizes your website and content to rank higher in search engine results pages (SERPs).
The higher you rank, the larger your reach… leads… and, ultimately, bottom line!
PPC advertising is an effective form of digital advertising that attracts your target audience and drives qualified traffic to your website.
Your online ads appear on SERPs and other relevant websites. You pay a fee - based on the popularity of your chosen keywords - each time one of your ads is clicked. Because you only pay-per-click, your food and beverage manufacturing business get maximum bang for its buck!
According to Gartner, “77% of B2B buyers state that their latest purchase was very difficult or complex.”
By creating and sharing content that educates your audience, you simplify their lives and add value to your brand’s reputation. They may not buy from you right now, but they will have noticed in a competitive industry. Thus, content marketing is a long-term strategy.
The increased effectiveness of social media marketing for food and beverage manufacturers comes as no surprise when you consider these stats:
With social media marketing, you can target specific demographics and locations, giving you greater control over who sees your messages.
Get the collective global brainpower of WSI, combined with an understanding of your local market for top results. Contact WSI today for more information about our personalized services in digital marketing for food and beverage manufacturers.
