Craig MacPherson

WSI World

As expert digital marketing advisors, our agency is passionate about applying growth strategies that use leading-edge digital media, data and content plans to generate leads and accelerate your sales.

Schedule a Strategy Call

craig-macpherson-digital-marketing

Service Areas

  • Canada
  • Ontario
  • Greater Toronto
  • Durham Region

Recent Engagements

  • Network named top agency twice
  • Marketing director, SaaS tech
  • Content marketing director, IBM
  • Certified Digital Marketing Professional

Skills

  • Digital marketing
  • Content creation
  • Campaign planning
  • Growth strategy

Get to Know Me in 60 Seconds

We help businesses grow, using digital marketing and the power of the Internet. To generate new leads and increase sales, we provide a full range of services.

 

 

My company, an affiliate of WSI, the world’s largest network of digital marketing agencies, uses digital strategies and techniques to help firms achieve their growth objectives.

With more than two decades of experience driving marketing success for companies ranging from start-ups to Global 100 enterprises, I am our agency’s chief digital strategist. I work directly with business owners, executives, and marketing teams to design and implement the right digital marketing plans to build their businesses.

Prior to establishing WSI Growth Marketing, I held marketing leadership positions and developed a high level of expertise building digital marketing strategies and plans for a range of technology firms. This included nearly a decade at IBM where I had worldwide marketing responsibility for software solutions focused on the financial services industry. On a personal level, I am very interested in harnessing emerging artificial intelligence tools and techniques to help businesses market more effectively.

As a trusted partner, we work with businesses both large and small that are seeking marketing expertise and resources to grow their revenue, expand their customer base, and increase their market presence. Through our free, no-obligation consultation process, we will discuss your business needs and propose options to achieve your goals.

Key services include:
- Growth marketing strategies
- Website and app development
- Search engine optimization (SEO)
- Digital advertising campaigns (PPC search and paid media)
- Social media marketing
- Content development
- Fractional CMO services
- Digital marketing for software and SaaS companies

Mike Chavez - Mike Chavez Painting, Owner.
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
Mike Chavez - Up to 74% Increase in Organic Traffic and Inquiries
Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

CLINICA DA MAMA - Increased Online Bookings By More Than 100%
CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

How Can We Help You?

Leave a message below about what it is that you are currently struggling with. We’ll get back to you and let you know how we can help.

What Problem Do You Need Help With?

Tell us what's wrong. Give us as many details as you'd like.