Central to all your digital marketing is the content you share. Intentional, planned content makes certain that every encounter with your brand is a positive interaction from which trust is developed.
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For the ultimate brand awareness, think of the brand names we commonly use as verbs, e.g., “Googling” for searching the internet and “FedEx” a package rather than shipping it.
Using tactics such as storytelling and creating shareable infographics to consistently promote your brand, brand awareness is a long-term process that leads to loyalty. Moreover, because 50+% of brand reputation comes from social media, your organization must include social activities in your digital marketing plan.
With the help of digital marketing tools and campaigns, you can attract online users to your website and nudge them down your sales funnel. Leveraging specific marketing activities for each stage of the buyer’s journey, online lead generation converts visitors to paying customers.
Online reputation management (ORM) involves using quantitative and qualitative data to monitor what is being said about your brand. From there, you can take steps to address these conversations – both the good and the bad. A well-handled complaint often transforms customers into evangelists for your brand. So don’t be like the 75% of businesses who ignore negative reviews.
Did you know that over 90% of US companies invest in promoting their brands on social media? But before you launch into TikTok because you read that it boasts >1 billion users worldwide, you must be clear about which networks your target audience prefers.
The success of your social media marketing (SMM) pivots on engaging with clients and prospects on their terms.
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The purpose of search engine optimization (SEO) is to make your website easier to find by search engines like Google and Bing and people looking for your products or services.
The better your SEO, the higher your website will appear on search engine results pages (SERPs). That’s important because 34% of organic traffic goes to the number one position on Google.
However, you are vying for the top spot with big corporations with deep pockets. The secret to success for SMEs is to be strategic about your SEO. An experienced digital marketing agency like WSI will help you make informed cost-benefit decisions.
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Because mobile phones account for 62% of worldwide website traffic, your website needs to be mobile-first. But mobile marketing goes beyond that.
In 2022 Google updated its Google Ads to include Enhanced Campaign. This feature lets you manage your Google Ads bids across various devices in a single campaign. It proves the value of providing personalized, time- and location-sensitive messaging to users on the go.
Think of your website as your online salesperson who is on duty 24/7.
As such, your web design must reflect what your organization represents. Furthermore, it must be functional, responsive, and flow intuitively to guide visitors to take the desired action. At the same time, the backend of your website must make it easy for potential customers to find you online.
Choose a website design service that takes the time to fully understand your business. Then combines the top tech, design, and marketing specialists to create a high-converting website that is custom-made for you.
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Contact WSI today to learn more about our digital marketing services in Denver, Colorado, and how we can help your business succeed!
