Cecelia Henderson

WSI Marketing Edge

We help our clients by creating and executing customized marketing strategies that build online presence and create opportunities for differentiation and growth.

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Welcome to WSI

+1 973 646 8947

cahenderson@wsimarketingedge.com

www.wsimarketingedge.com

Service Areas

Wayne, New Jersey
Newark, New Jersey
Morristown, New Jersey
New York, New York

Recent Engagements

We implemented a multi-phase project to redesign the website for a large nonprofit organization, simplifying the “customer journey” for two visitor types: community members and healthcare professionals. The results: increased traffic and inquiries.
We led marketing for a high-level sales consultant creating and maintaining high visibility on multiple social media platforms, establishing a social media strategy and maintaining a cadence for social posts and blogs.
We created and implemented a social media strategy for a coach designed to establish her expertise and attract inquiries for her new business.
We provided training on leveraging Artificial Intelligence including ChatGPT for business and the importance of process and strategy-oriented evaluation to ensure effective implementation of AI capabilities for revenue growth and productivity.

Skills

Marketing Strategy
Content Marketing
Nonprofit Marketing
Public Speaking

Get to Know Me in 60 Seconds

We help our clients by creating and executing customized marketing strategies that build online presence and create opportunities for differentiation and growth.

More examples of how we’ve helped clients:

We created a social media campaign for a physician that serially targeted geographies around his offices and captured new patient leads.

We created a large website for a medical specialist to cover a broad variety of services for the patients interested in wellness and anti-ageing treatments, with frequent updates to include new offerings and specials.

We managed social media marketing for a b2b manufacturing supplier that helped nurture existing customer relationships and create new ones.

We provided training to business owners on the basics of utilizing email to develop and nurture relationships with prospects.

We provided ongoing training to business owners on how to use social media to growth their businesses.

Cecelia is a marketer with over 30 years of developing and implementing winning marketing strategies. For the past eight years as owner of WSI Marketing Edge, Cecelia has been focused on helping businesses create and manage their online image so that they present a strong, differentiated, professional image to their client base.

We are a “strategy first” agency working with clients to understand their objectives, competitive landscape, and customer segments. Using this, we identify areas of opportunity and then create and execute customized strategies that will yield increased online visibility and growth for our clients.

We work with clients who value marketing and taking a strategic approach to long-term business growth.

We have had experience with clients in a variety of fields such as professional service providers, coaches, healthcare providers, and nonprofit organizations. We deliver customized comprehensive strategies and execution. Depending on the engagement, our deliverables can include the creation of a digital marketing strategy, digital competitive analysis, custom or template websites, Google search and social media advertising, search engine optimization, and content creation.

“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."

Mike Chavez - Mike Chavez Painting, Owner.

“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."

Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.

Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

Watch Their Success Story

CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

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