WSI is proud to announce a strategic partnership with CallTrackingMetrics, a leading provider of call tracking and conversation analytics solutions. This collaboration reinforces WSI’s commitment to delivering data-driven marketing strategies and empowering its global network of agencies and consultants with advanced tools to optimize customer engagement and marketing performance.
"At WSI, we believe in equipping businesses with innovative digital solutions that drive smarter decision-making and stronger customer connections," said Valerie Brown-Dufour, President of WSI. "Our partnership with CallTrackingMetrics provides businesses with solutions to track, analyze, and refine their marketing efforts, helping them stay competitive in an ever-evolving digital landscape."
Enhancing Marketing Performance with Conversation Intelligence
Modern consumers interact with businesses through multiple touchpoints—websites, social media, search ads, and phone calls. CallTrackingMetrics enables businesses to bridge the gap between online and offline interactions by providing real-time insights into customer behavior, call attribution, and conversion tracking.
With its AI-powered analytics and automation, CallTrackingMetrics allows businesses to track which marketing campaigns generate phone calls and conversions, analyze customer conversations for sentiment, keywords, and trends, optimize advertising spend by identifying the highest-performing channels, automate lead follow-ups and customer engagement workflows, and empower WSI clients with smarter marketing decisions.
Through this partnership, WSI's network of agencies and consultants can now integrate CallTrackingMetrics’ technology into their digital marketing strategies, providing clients with improved ROI measurement for paid search and digital campaigns, better customer insights to refine messaging and enhance user experience, and more efficient lead management, driving higher conversion rates.
Jonathan Morgia, Sr. Manager of Inside Sales and Partnerships at CallTrackingMetrics, expressed enthusiasm about the partnership, stating: "We’re excited to join forces with WSI to help businesses maximize their marketing efforts with intelligent call tracking and analytics. By combining WSI’s expertise in digital marketing with our technology, we can empower businesses to make more informed decisions and improve customer interactions at every stage."
Strengthening WSI’s Commitment to Data-Driven Marketing
This partnership further strengthens WSI’s dedication to helping businesses harness the power of data for digital success. By integrating CallTrackingMetrics’ solutions, WSI ensures that businesses of all sizes can better understand their customers, optimize marketing performance, and achieve measurable growth.
To learn more about WSI’s partnership with CallTrackingMetrics and how these solutions can benefit your business, visit WSI’s Business Resources page.
You can also read more on this press release here.
