The year is 2050, and content is still king….
Just kidding! The year is, of course, 2024, and 2022 was the year in which we predicted that content would remain king. And jokes aside, we’re fine letting the opening line of this post serve as an even loftier prediction: that when it’s actually really 2050, we’re still going to be talking about content.
Do we know what forms of content will be most popular in 26 years? We don’t. But we genuinely believe that the importance of content will remain as strong as ever in 2024, 2050, and even beyond. Here's why it is important to create high-quality content in your digital marketing strategy.
Why Content is Important and Its Staying Power
It always appears as though the importance of content will fade, as if something else is going to emerge and offer brands and companies some new lifeblood for their marketing efforts. However, the truth remains that everything marketers do to attract and retain customers is built around content. Each new and shiny tactic that garners traction ends up being another form of content (ex., short video content platforms).
The demand for content - particularly digestible content - continues to grow. For a society increasingly digitized by the prolonged pandemic and the rise of concepts like Web3 and the metaverse, our collective desire to consume content remains unsatiated. The internet's vastness is often daunting, but the staying power of great content cannot be overstated. Quality content provides the advantage of creating a trustworthy relationship with your audience. By consistently delivering informative and valuable information, brands can establish themselves as authoritative figures in their industry.
In short, content’s staying power lies in our constant demand for its many forms.
A Content Caveat: Reasons Why Content Must Be Good
The thing about content being the king of the marketing castle is that there is a lot of content out there in the world. This means there’s a whole bunch of content that goes unnoticed or gets ignored.
Unfortunately, a small percentage of content that doesn’t get much readership is actually good or great content. However, the vast majority of blogs, videos, and social posts that get spurned are low-effort and poor quality and thus absolutely deserve to be swept under the digital rug.
So what’s the key to “good” content? The stuff that’s going to help you find and engage with potential customers? Google recently released information about an August 2022 update to its algorithm centered around helpful content - this is a great and timely place to start. Beyond that, what engages one brand’s audience will differ from other brands.
At the end of the day, understanding your audience and customers will usually provide all the answers you need to create great content for them. You must deliver content that speaks to your audience's pain points.
How To Find Content’s Next Big Thing?
Like many things in the digital world, being “early” can pay significant dividends. Noticing a trend and diving in to learn more about it so you can explain and teach it to others is excellent for highlighting your authority on a subject and can also lead directly to revenue and conversion.
The same can be true of latching onto a new content trend or platform before the Internet is saturated by it. The metaverse and Web3 are two such recent opportunities—but how can you spot the next one?
The truth is it takes a little bit of both risk and faith to be “early” on anything. When you discover something few people are doing, you look around and think, “This seems awesome, but only a few people are doing it. Am I crazy or a genius?”
If you’re feeling a little uncomfortable and out of your element with a new content format or platform, you likely have a potential opportunity on your hands. The only way to answer the crazy/genius question is to keep going!
Keep Your Content Engine Running
If you’re reading this post, chances are you’ve been a part of content marketing in some capacity (writing it or strategizing about it), and you’re certainly a content consumer.
Our advice is this: keep going. Push the limits of what you’re doing by finding new content formats to create and new platforms to share that content and engage with other content creators and brands.
The more content you create, the better you become at knowing what’s going to engage and attract your audience. And maybe, in the end, it’ll lead you to that “ah ha” moment where you become aware you’ve stumbled onto something exceptional before the rest of the internet. Always remember that while content is king in digital marketing, it needs to be continuously nurtured and optimized for performance.
How Does AI Enhance Content Creation?
AI has become a game-changer in content creation, significantly enhancing our content creation. It automates various aspects of the writing process, allowing creators to focus on their primary goal: producing valuable content that builds trust and engages audiences. Another reason why content is king is that AI can generate ideas and conduct research, ensuring each piece of content is not only relevant but also effective. For instance, AI algorithms analyze vast amounts of data to identify trending topics and suggest angles that resonate across platforms, including podcasts and traditional marketing avenues.
By utilizing AI-driven grammar and style checkers, you can optimize your writing for SEO, enhancing your website's visibility and improving your chances of ranking for the right keywords. This technology not only speeds up the content creation process but also facilitates greater distribution efficiency, allowing businesses to publish more consistent and comprehensive content over time. As you adapt to new marketing methods, such as influencer marketing and broadcasting, remember that real money will be made by investing in content that resonates with your niche audience. Embrace AI as a powerful ally in your content strategy, and watch as it helps you improve your expertise and attract clients in a changing digital environment.
Contact WSI For Professional Content Marketing Services
If you want to improve your content marketing strategy, consider contacting WSI for professional guidance. Our content marketing services can help you navigate the complexities of content creation, ensuring you capitalize on the advantages it offers in today’s competitive digital landscape. Let us help you build a content strategy that keeps your brand relevant and engaging.
Good luck, content connoisseurs! Contact us today to learn more about how content is still king of the castle!
