Why is it important to know the different kinds of Instagram video formats? Instagram has more than 2 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the platform follow a business, and 50% are more interested in a brand when they see its advertisements on Instagram.
Instagram video marketing offers extensive leverage with its various formats, and it is currently the most popular way to turn Instagram communities into customers. As a result, digital marketing agencies and business owners must consider Instagram Videos as part of their digital marketing strategy.
To help you get started, here are all of Instagram's video formats you should know.
Instagram Feed Videos
The Instagram Feed is the constantly updating list of videos and photos that appear when you open your Instagram account. The feed displays videos and photos from advertisers and accounts that you follow. Videos for Instagram Feeds should include sound and movement to quickly catch the audience’s attention and share your story or unique product features.
There are design and text recommendations as well as technical requirements for Instagram Feed videos. The primary text should be 125 characters and include a maximum of 30 hashtags. Video sound and captions are optional but recommended. The design recommendations are:
- File type: MP4, MOV or GIF
- Ratio: 4:5
- Video duration: 3 seconds to 60 minutes long
- Instagram video dimensions: 1080 x 1350p (at least)
Videos for Instagram Reels
Instagram Reels are similar to the popular TikTok vertical video format but in full screen. They are multi-clip videos of 15-30 seconds and are perfect for creating promotional videos using music and effects such as AR filters, timed text, and green screen mode.
Instagram Reel advertisements are ideal for mobile audiences intent on being entertained. For example, you can create tutorials, project education, and participate in trending moments through challenges. The video advertisements are inserted between organic Reels content, and the audience can then view, save, share, comment, like, or skip the advertisements.
Experiment with different video advertisements to discover what your target community likes. There are design and text recommendations with technical requirements as follows:
- Video duration: 0 to 90 seconds long
- Maximum file size: 4GB
Instagram Ad Videos
You can create your own Instagram ad videos or use Ads Manager to get started. Use video advertisements to showcase your product, brand, or service by telling your brand story or unique features. Videos for Instagram ads must be 15 seconds or less to captivate the audience and keep them engaged. With this short time window, it's critical to convey a clear, simple message that asks people to take a simple action, like visiting your website or buying a specific product.
If your focus is mobile commerce (M-Commerce), then creating mobile video advertisement for Instagram has a few best practices to follow:
- Use vertical or square video, as most people hold their mobile vertically while using Instagram.
- Design for sound-off consumption by using text, graphics, and captions.
- Keep the videos short (15 seconds or less) and feature the brand or product message early.
Videos for Instagram Stories
Video advertisements for Instagram Stories have a full-screen, vertical format. Ideally, it must be 10 seconds or less for Instagram to show the full video. When the video is longer, it is split into separate Stories cards. One, two, or three Stories cards are shown before viewers can tap ‘Keep Watching’ to see the rest of the video advertisement.
Instagram Stories video advertisements have a more immersive format. You can add stickers, emojis, and other creative elements to your video to go along with movement and sound. These are ideal to use as teasers to get people interested in the content and direct them to a website. There are numerous design recommendations for creating Instagram Stories videos, and the technical requirements include:
- Video duration: 0 to 60 seconds long (this doesn't exceed 60 seconds)
- Maximum file size: 4 GB
- Minimum width: 500 pixels
- Instagram video aspect ratio tolerance: 1%
Instagram Live Videos
Instagram Live videos are broadcast in real-time. These are ideal for demonstrations, brand events, tours, or showing “a day in the life” of the brand or an employee. The Live video format is highly engaging for the audience and allows them to ask questions, comment, and even shop.
The Instagram Live video should have an element of storytelling to engage customers and is an opportunity to show a side of your brand that the audience would not generally see. While it should not be too scripted, some preparation is essential, and you should have a straightforward narrative before going live on the platform. And if things go wrong, don't worry—make it part of the live experience.
How Marketers Can Leverage Videos on Instagram
Of the over 1,000 global marketers surveyed, 82% post video content on Instagram. Rather than marketing products and services directly, these marketers use humor to engage the audience with the brand.
Marketers also agree that posting videos offers a higher engagement level and return on investment (ROI) than simply using images or live-streaming. Short-form videos are still the most popular, and 85% of marketers say it is the most effective video style they leverage on Instagram.
WSI believes in better social media marketing and strives to deliver award-winning service to every business we help. This is why we’ve won so many digital marketing awards and plan on winning more next year. Are you interested in using Instagram video formats? Then call WSI today.
