Mardi Gras Casino is South Florida's premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long-standing South Florida hotspot, attracting both vacationers and locals for over 70 years.
WSI Goals
- Strengthen Mardi Gras’ position in Florida’s competitive gaming and entertainment market by improving the company’s ranking on Google and other search engines
- Increase site traffic to the company’s West Virginia Casino & Hotel site
- Revamp websites of both of the company’s properties and incorporate elements like conversion architecture and adequate SEO to maximize ROI
- Leverage effective digital marketing tools like PPC campaigns, social media marketing, and blogs
- Increase visitors to the casino and reservations at the West Virginia Hotel and help grow membership in their Player’s Clubs
- Elevate overall awareness of the Mardi Gras brand
Target Audience
Local and visiting casino, racing, and entertainment enthusiasts
Services Provided By WSI
- Provided an effective SEO program consisting of 100 pages of original keyword-rich content
- Built an entirely brand new 100-plus page website for both Mardi Gras Casinos & Racetracks as part of a comprehensive online marketing program
- Developed powerful conversion architecture to the company’s site focusing on their key profit centers
- Provided the websites a new look and feel that has been integrated into the brand’s overall branding
- Provided daily content updates to the websites
- Managed the company’s social media marketing campaign; created new Facebook and Twitter pages, posted on them on a daily basis, developed exclusive Facebook and Twitter promotions, and run Facebook ads
- Management of several ongoing PPC campaigns, developing a link-building program as well as writing, optimizing, and distributing several weekly blogs
The Results
- Over 300% of increased site traffic volume during the initial 6-month period
- Dominant position in search pages for over 50 search terms; in several cases, they dominated the first page and appeared multiple times with results from the site, blog, and video channels
- An enormously successful pay-per-click campaign with an average of 122 calls per week at a cost of $2.38 per call in the initial 4-week stage
