Editor's note: This post was originally published in April 2020 and was updated with additional information in August 2023.
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25+ years, to be exact!
So, when the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19.
One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that can help you overcome the marketing obstacles you’re facing today.
Our digital marketing educational webinar series kicked off this past Wednesday with an impressive response and covered the topic of video marketing, specifically, How Using Video Creates Revenue, Retention, and Relationships. In this session, Ryan Kelly and Cynthia Barillas from the WSI Smart Marketing team based out of California, USA, joined us to share six ways you can use video across the core areas of your business.
In the ever-evolving world of business, video marketing has emerged as a powerful tool to enhance product or service brand awareness. Nowadays, businesses are leveraging the potential of various video platforms to engage their target audience, create a captivating brand story, and effectively communicate their unique selling propositions. From creating tailored videos that entertain and educate viewers to highlighting the features and benefits of their products or services, video marketing has become an essential component of any successful marketing strategy.
One of the key benefits of video marketing is its ability to boost search engine optimization (SEO). By incorporating relevant keywords and tags, businesses can optimize their videos to rank higher in search engine results, attracting more traffic to their websites and increasing brand visibility. Furthermore, videos allow businesses to showcase their products or services in action, giving potential customers a tangible demonstration and helping them make informed purchasing decisions.
We’ve included a quick recap of our webinar below, and the full webinar recording is available at the end of this blog post.
Six Professional Video Marketing Strategies to Use in Your Business
1. Use Video During the Prospect and Client Communication to Improve Sales
The next time you jump on GoToMeeting or Zoom (or whichever virtual meeting technology you are using), turn on your webcam. Sharing your webcam when conducting a virtual meeting humanizes the conversation you are having with your prospect or client. You can’t read a person’s emotion or passion or share how much you care about their business as effectively over text as you can with video.
2. Use Video in your Emails to Enhance Your Customer Service
Delivering exceptional customer service isn’t always about how fast you can answer a question or resolve an issue. Most of the time, customer service is enhanced by the type of rapport or relationship you can build with your customers. Using video in your emails to share a quick how-to, the results of a service you delivered, or even just to say hi and check-in will take your customer communications to the next level.
3. Use Video in Your Social Media to Make Your Post More Engaging
Social media is one of the easiest ways to incorporate video into your business. As part of your social media strategy, consider adding videos to your social posts and stories. Look into doing a live video stream on Facebook, Instagram, or YouTube to share content with your followers immediately. Social media is a great way to share new video content but also video content you have created in the past as well.
4. Use Video on Your Website to Showcase Your Client Testimonials and Solutions
Adding video to your website is the quickest way to make your web pages more engaging. Today’s website visitors are much more likely to consume content by watching it than reading it, especially on their smartphones. Videos are also more likely to keep your visitors on your website longer and even entice them to fill out a form. So take a moment to go through your website and make a note of any content that could easily be adapted into a video – like blog posts, FAQs, service and product pages, or client case studies.
5. Use Video in Your Marketing Messages to Build Your Brand and Reputation
Video is a great way to show off your service expertise and build your professional brand and reputation. If you’re looking to make a name for yourself and become a recognized expert in your industry, set up a YouTube channel and start sharing essential tips, tricks, and advice that your target audience is looking for in video format. Then, optimize these videos to build up a following, and you’ll be on your way to being a trusted expert in your field.
6. Use Video while Your Team Works from Home to Increase Employee Engagement
Many businesses and employees were thrust into a remote working environment as lockdown protocols suddenly took effect due to COVID-19. During this time, when many outside factors could negatively impact your employee morale, business owners and team leads must be doing what they can to maintain your company culture and keep employee engagement up. Turn those webcams on during your team meetings, bring all employees and departments together in weekly team huddles, and for all the CEOs and Presidents out there – send the occasional company update via video.
A well-crafted video strategy can influence sales, brand recognition, and engagement with potential customers, which highlights the importance of video marketing. Whether through YouTube's expansive platform or Instagram Stories, building captivating videos stands as an indispensable tool for contemporary marketers. As consumer preferences progressively gravitate towards video content, the integration of these strategic approaches remains an element of the efficacy of any social media marketing endeavor. Google's algorithms favor video content, making it an opportune means to capture your audience's attention. To ensnare their attention, a fusion of visual allure and substantive value is imperative, allowing videos to transcend mere promotion and resonate profoundly with viewers. It's time to recognize how video marketing in the business can help you gain your audience's attention.
For more details on all of the above, watch the recording from our webinar, How Using Video Creates Revenue, Retention, and Relationships (posted below):
