Marcelo brings over 20 years of transformative leadership experience across four continents, having served as Vice President of Marketing Planning and Strategy at Reynolds American and held multiple executive positions in Consumer Goods companies in many countries. He combines Fortune 500 strategic thinking with practical digital solutions to help small and medium businesses achieve exceptional results.
Our agency provides comprehensive digital marketing services, specializing in:
- Digital Transformation Strategy
- AI-Driven Marketing Solutions
- Market Intelligence & Analytics
- Integrated Digital Campaigns
- Performance Marketing
- Growth Strategy Development
Marcelo holds an MBA from Manchester Business School (UK) and completed specialized training in Artificial Intelligence for Business Strategy at MIT Sloan School of Management. His track record includes AI/ML implementation, delivering significant market share growth across geographies and channels, and successfully leading multiple transformation initiatives.
Speaking three languages (Portuguese, English, Spanish) and having worked across the United States, Latin America, Europe, and Asia, Marcelo brings unique global insights to help businesses expand their digital footprint. He has a passion for leveraging technology and data analytics to drive business growth and has successfully led numerous transformation programs that delivered substantial ROI.
When not developing winning strategies for clients, Marcelo enjoys exploring the intersection of artificial intelligence and marketing, contributing his insights to business forums, and mentoring emerging business leaders.
