My name is Luciana Salanitri, and I’ve been part of the WSI team for a few months, with over 2 years of prior experience in Digital Marketing. I’m based in Waxhaw, south of Charlotte, NC. I truly love living in North Carolina, every season is different, I can't stop marveling at the different colors of the trees, the decoration of the houses during the Holidays, and the weather... it’s simply perfect!
When considering the skills I bring to our clients, I’d highlight that I have 22 years of experience in the Luxury Hospitality Industry in positions such as Director of Sales & Marketing and Director of Revenue Management. This background allows me to have a holistic vision of my client’s businesses, understand their cost structure, and focus on maximizing revenue and profitability.
In addition to my partnership with WSI, I’m also an active member of the Hispanic community in Charlotte, North Carolina.
If I had to describe my focus as a Digital Marketing Consultant with WSI in a few words, I’d say I act as a partner or a Fractional CMO for my clients, designing and implementing customized solutions to improve their online presence, lead generation and boost their conversion rate.
Our office specializes in working with small-to-midsize business owners who market their businesses in English or Spanish and want to grow by improving their outreach, generating more leads, increasing conversion, and maximizing sales and ROI.
I’m proud of the customer partnerships we’ve built. Our team recently worked with a local contractor that generated about 80 leads in a four-month campaign and closed 15% of them. We also worked with a wellness advocate in relaunching her completely rebranded company. And one of my favorite projects was generating leads for a girls' field hockey team.
