Don Ziccardi

WSI World

Combining my Digital Marketing skills with my financial acumen (I am a CPA) results in powerful and meaningful outcomes.

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Don Ziccardi

Service Areas

  • New York City
  • Conneticut
  • New Jersey
  • Greater New York Area

Recent Engagements

  • Earned Certification in Digital Marketing at the University of Vermont
  • Rebranded major fashion house Ellen Tracy and increased audience recognition of the brand by 46%
  • Increased Macy's 2023 holiday sales by 30% thru stragetic digital marketing
  • Developed a brand positioning statement throughout digital marketing tactics and increased hotel bookings by 23%

Skills

  • Branding and Promotions
  • Analytics
  • PPC
  • Public Relations

Get to Know Me in 60 Seconds

Combining my Digital Marketing skills with my financial acumen (I am a CPA) results in powerful and meaningful outcomes.

 

As a transformational executive with creativity, foresight and imagination, Don has an impressive history and track record of surpassing ambitions business goals and delivering game changing marketing results to publishing, entertaining, fashion, travel, and retailing clients. He has a consistent record of positioning organizations for success, spurring multimillion-dollar sales growth, opening new revenue streams, and building highly accomplished teams that demonstrate a profound dedication to operational and marketing excellence. With his experienced, hands- on leadership, digital, and marketing skills, Don is always ready to hit the ground running and deliver results quickly.

At Z&P, a leading metropolitan advertising agency, Don was head of all marketing and operational teams, managing a 100M P&L and driving an exceptional staff of 105. Under his leadership, Z&P became a fully integrated, independent, full-service agency, and an industry juggernaut,


He holds a Master’s Degree in Finance and a Bachelor’s Degree in Business Administration, cum laude, from Bernard Baruch College with a concentration in Marketing. He also has an AAS degree in Marketing from the Fashion Institute of Technology, State University of NY, and was honored by the college at the United Nations in 2000, as Alumni of the Year, for outstanding career achievements. He also was asked, and accepted, by the college, to teach courses in Direct Marketing Strategies and Retail Merchandising. He holds a certification in Digital Marketing from the University of Vermont, which he completed in April, 2021. Don is also a Certified Public Accountant, and the author of “Master Minding The Store, Advertising, Sales Promotion & The New Marketing Reality”, a National Retail Federation selection, published by Wiley Publishing.

Mike Chavez - Mike Chavez Painting, Owner.
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
Mike Chavez - Up to 74% Increase in Organic Traffic and Inquiries
Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

CLINICA DA MAMA - Increased Online Bookings By More Than 100%
CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

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